News
Tuborg (part 2)
April 7, 2026
We Don’t Have To. And Neither Do You.
The first film asked a simple question: why do we keep saying yes when everything in us wants to say no? The second one gets specific.
Make more friends. Be seen in the right places. Drink what they’re drinking. Think what they’re thinking. The social playbook is unwritten, unspoken — and somehow, everyone seems to know the rules but you.
Tuborg’s You Don’t Have To — conceived by Ogilvy Asia Pacific — turns its lens on that particular kind of pressure. The kind that doesn’t come from one person or one moment, but from the slow accumulation of a thousand small expectations. Conform. Fit in. Keep up.
The second global film, once again directed by Terence Neale, picks up exactly where the first left off — same visual conviction, same refusal to look away — but this time the target is sharper. Social pressure in its most recognisable form.
Watch the film here
Tuborg
March 25, 2026
We Don’t Have To. But We Did.
There’s a certain kind of brief that reminds you why you got into this industry. Tuborg’s You Don’t Have To was one of them.
Conceived by Ogilvy China/Hong Kong, the campaign is built around a genuinely resonant idea: that today’s youth don’t have to bend to the relentless pressure of social media, peer expectation, and the exhausting need to perform a version of themselves online. An anti-hustle manifesto dressed as a beer campaign — and it lands.
Quad China produced. Four days on the ground in Bangkok, one very clear creative vision.
The films were directed by Terence Neale — Cannes Grand Prix-winning filmmaker behind Adidas’ landmark Original Is Never Finished — whose instinct for work that feels culturally urgent, visually bold, and emotionally honest is all over this.
This is Phase One — the first of two global films. Watch this space for what comes next.
Watch the film here
Quad Asia: “World-Class Execution and Genuine Market Understanding in One Place”. Livia Zhang answers LBB Online questions about the Asian market and Quad Asia’s positioning.
March 18, 2026
Livia Zhang, managing director and EP of Quad’s newly launched Shanghai hub, says “Asia is producing some of the most exciting work in the world right now” and outlines the heritage production company’s ambition for growth in the region.
Read the full interview here.
New Work: Coach x Clot
March 10, 2026
Shanghai, in motion.
Quad China collaborated with Marcel Worldwide on this new film for Coach—shot in Shanghai, built around kinetic sets that continuously reshape the space in real time.
A cinematic expression of Coach × CLOT: East meets West, where heritage craft and street energy collide—through motion, style, and self-expression.
Client: Coach
Agency: Marcel Worldwide
Director: Adam Liu
Executive Producers: William Blanc & Livia Zhang
Watch the film here
New Work: Bruno Aveillan for La Mer
March 7, 2026
High altitude meets high luxury: Quad’s Bruno Aveillan directs the new global campaign for La Mer.
Filmed 3,300 meters above sea level in China’s Xinjiang Province, the project marks a masterclass in visual storytelling for the Genaissance de La Mer collection.
Watch the film here
Quad Group Announces Expansion into Asia with a New Creative Hub in Shanghai
March 6, 2026
Quad group, the renowned French creative powerhouse, is excited to announce the opening of its new branch in Shanghai, China, marking a significant milestone in the company’s global expansion strategy. This move will bring Quad Group’s full suite of top-tier creative services directly to the Chinese market, from its acclaimed roster of A-list directors to its specialized divisions including In Finé (Beauty & Luxury), Where’s Brian (Food Content), Beam (Upscale Photography), and many more.
The decision to establish a base in China reflects Quad Group’s commitment to fostering creative collaborations and delivering unparalleled quality in one of the world’s most vibrant markets. The Shanghai office will serve as a gateway to Chinese and Asian clients to access Quad Group’s diverse offerings and industry-leading expertise.
Livia Zhang, appointed as the Executive Producer and Managing Director of Quad China, is poised to lead the Shanghai hub with her extensive experience and passion for creative excellence. “Quad is one of the top creative outfits in the world, and I couldn’t dream of a better team to join! With the quality and diversity of their creative offering, I am looking forward to producing some great work in Asia” said Zhang.
William Blanc, CEO of Quad Productions, shared his enthusiasm for the expansion: “We have been doing work with Asia clients for some time, but it felt it was really time to have a physical presence in the region. There is a lot of great creative projects in China and Asia, and we feel we have the perfect offering for the market. And with Livia’s experience producing top-notch content with renowned directors over the years, we couldn’t think of a better combination to bring our creative expertise to the Asian market”.
The opening of Quad China signifies a new chapter for the group, one that promises to deliver innovative and compelling creative solutions to the Asian market. Under Livia Zhang’s leadership, Quad China is set to forge strong partnerships and create groundbreaking content that resonates on a global scale.
About Quad Group
Quad Group is a leading creative content production company known for its extensive network of talent and its diverse range of services across various sectors including film, animation, beauty, luxury, long form, episodic and many more sectors. With a reputation for excellence and innovation, Quad Group collaborates with clients worldwide to bring visionary ideas to life through compelling storytelling and creative solutions.
